Displaying Local Currency to Site Visitors can Improve Conversion Rate

You may be losing commissions from international customers not seeing their local currency on your site. A simple way to test if showing your Affiliate Shop website visitors local currency can improve the conversion rate:

1. Use Google website optimizer (or and other testing tool)

2. Create an alternative version of the page, but when showing a price use the following tool to convert: http://www.geoplugin.com/webservices/javascript

the change should look like this:

<script language=”Javascript”>if (geoplugin_currencyCode() != ‘USD’) {document.write(‘(‘+geoplugin_currencyConverter(800)+’)');}</script>

3. Test until you see significant results

Tagged as: local currency, optimizer, website