{EAV:48b1cb2f793795d8} Choosing the right program to work with can be vital to your success as an affiliate. With virtually every product you can think of being available to market through an affiliate program, finding a good, reliable partner program can make the different between success and failure. If you find yourself spending time chasing up overdue commissions or suspect sales are not being tracked, then it’s time to switch programs. With so many potential partners out there, there’s no point wasting time and energy with programs who don’t value their affiliates.
Whether you work with a standalone program or a large affiliate network depends largely on personal preference as well as the content of your website. Large networks have the advantage of multiple products to market, with one single commission payment however many products you sell. Standalone programs may offer better commissions as the affiliate network is not taking a chunk of the sales revenue. They also have dedicated affiliate managers for their products, whereas a network may spread their managers over several different sectors.
The first thing many affiliates consider when choosing an affiliate program is the commission structure. However, it is how commissions are tracked that makes more of a difference to your bottom line. Affiliate programs track sales by the use of cookies which are placed on visitors computers. Cookies are usually set to expire after a certain amount of time, although in some cases they are set not to expire. If a cookie is set to expire in 24 hours and a visitor to your website doesn’t complete a sale for 7 days, then you will not receive any commission for the sale. Programs which have very short cookie times can significantly decrease your sales. Cookies are set to be over writable or not. With over writable cookies, the sale is credited to the last affiliate who placed a cookie on the customer’s computer. If a cookie is not over-writable then the sale goes to the first affiliate who placed the cookie, so even if it was your website that convinced the customer to buy, you won’t get paid.
Recurring commissions can significantly increase the amount you earn, without doing any additional work. Check whether you will receive credit for any future purchases your customers may make. Some programs offer commissions for the life of the customers, whilst others insert a clause which limits the time period in which affiliates will receive commission. If you are marketing a product or service where there is the possibility a customer may re-order, then it pays to ensure you will get commissions for any future sales. Affiliate programs may offer commissions on a CPA basis (cost per action) or a revenue sharing basis. Cost per action programs pay a one-off commission per sale, with the affiliate only being paid once; even if the customer goes on to re-order regularly. Revenue sharing programs pay a percentage of the total value of the sale and usually future orders. Revenue sharing is the smart way to do business, as you will still earn passively from customers you have previously introduced. CPA commissions are sometimes attractively high, but you will not benefit from any future business. If the customer goes on to be a big spender then this could cost you a lot of money.
Lastly, it pays to do your research on any affiliate program. Imagine you are interviewing a potential business partner and do a little digging. Find out what other affiliates think of the program. A quick scan of the webmaster forums or search engines can often bring up a wealth of information. Do they pay on time? Is the affiliate manager helpful and responsive? Are there plenty of fresh creatives and marketing material available? What is the minimum payment? How will you get paid? Are they reliable? Do they value your hard work by offering incentives and bonuses for increased sales? Taking a little time to do some research before signing up can ensure a long and profitable relationship with the programs you do choose to work with.

